Note: this is the standard home seller guide which we provide to our home sellers who engage us to sell their beloved properties. If you need a copy of our extensive WIILOADED GUIDE TO SELLING YOUR HOUSE LIKE A PRO, send a blank email to firstname.lastname@example.org
Making your house spotless clean or using the best and most impressive interior accents and design is something that would help your house. But they do not necessarily help your house sell quickly. If you’re in a rush to sell your house, for whatever reason including necessity or just to sell it right before the market turns bad on the sellers’ side, you’ll need more than just aesthetics to make a sale.
See, everyone else can do what you’re doing, design-wise. Chances are, other homes are better than yours. Or probably you’re getting some stiff competition from high-end residential areas like Taman Puchong Utama or condominium units such as One Menerung, Bangsar. They’d have better amenities, more exquisite-looking spaces, or fresher paint. Malaysians are really demanding right now, and given the property market that has gone from bad to worse, it’s really worth it to go the extra mile.
If fast selling is what you’re after, you’ll need to touch on the buyer’s other senses outside of what they see. Like a good marketer, you’ll need to touch and create a need for them – the need to buy the house urgently.
Outside of that, you’ll need to make the buyer feel like they will benefit from the deal better than you would. Somehow, state your words in a way that would make them feel like you are only making a deal as good as that because you really are in a hurry and not that it’s your ideal price.
Apart from that, here other helpful tips on selling your house faster (compiled from Wiiloaded’s many years of experience in Malaysia real estate!!) –
Create a higher price in mind, and lower it from there.
While a lot of people real estate gurus say it is never advisable to go way beyond your house worth when you’re trying to sell, in some ways it is also beneficial. Say, your house’s current market value is $200,000. Make up a price higher than that, say at $250,000. When someone asks how much your house is sold for, you can say you’re selling it for only $200,000, although its value is about $250,000 because you’re trying to get it sold faster. That’s not lying, that’s marketing.
Sell your house like mall merchandise.
So you’re actually selling your house at $200,000. If you want to make it seem more attractive, go for something that makes it less like $199,999 or $199,995. This may sound ridiculous but trust me, it works up the psyche. It’s not how it looks to you; it’s about how it’s perceived in the brain of your potential buyers.
Tell your agent valuable information about the house – literally, valuable.
Don’t make up stories, go for the facts. The tiles are Italian ceramic? The floors are made of hardwood? Or the hinges on every door is brass? All the door knobs are uniform and are limited edition from a top brand? Is your home energy efficient? Go ahead and talk about it! Your agent will share the exact same information about your house and it will all work to your advantage! This will give your house an edge over the others.
Make it look and sound ready to move in.
This goes beyond staging. To encourage your buyer that your house is ready to move in, use words like ‘you know, this will make a perfect room for your son. The cabinets have all been fixed and repainted and it would easily fit all his things I bet’ or that ‘we’ve cleaned up the attic so you don’t have to worry about dirty attics when you move in’ even before they make a final deal. It instantly makes them feel welcome.